Investor Resources

The Promote – How the Real Money Is Made In Real Estate Private Equity

The Promote – How the Real Money Is Made In Real Estate Private Equity

The key term to a real estate private equity deal is the sponsor “promote”. It’s industry jargon – don’t you love fancy terms! – for the sponsor’s disproportionate share of profits in a real estate deal, provided the project hits certain return benchmarks. The promote is often expressed in the form of a waterfall…

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